Disappointing sales of electric vehicles have plunged the segment into an old-fashioned price war -- one that some EV proponents fear could erode acceptance of the technology in the long term. With the first wave of early adopters all but exhausted, carmakers are chasing a wider EV audience -- and not without some success. Sales of the Nissan Leaf more than tripled those of the previous months in March and April after Nissan slashed the price 18 percent.
Honda joined in last week, cutting the monthly payment on its zero-down, 36-month lease from $389 to $259. And by month's end Honda will increase the number of dealerships that will carry the Fit EV from 36 to more than 200.
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