First, the number of cars on the planet has just passed the billion mark. Second, almost half of the new growth is in China. Third, Toyota managed to sell only one Prius in China last year. That's right. The world's most commercially successful hybrid car has found only one buyer in the fastest growing market. SUV sales, by contrast, are surging.
No wonder we are choking. Despite all the promises of green growth and reduced emissions, traditional car sales are accelerating, while efforts to shift towards "greener" hybrid and electric vehicles are stuck in neutral, particularly in the place where it matters most.
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