Will Volkswagen TDI owners who opt for a buyback be soured on the brand, or can they be lured into a new model?
It’s a big question for dealers, who could stand to benefit from the dealership traffic they’ll see when Volkswagen’s buyback program gets up and running later this year.
The fate of hundreds of thousands of 2.0-liter turbodiesel models sold in the U.S. rests on the finalized details of the automaker’s April 21 settlement deal. Those details become public this summer, after which the company can start to buy back or fix (at the owner’s request) the vehicles caught up in the diesel emissions scandal.
The program will have to be run through the national dealer network, and though some former owners will leave determined to give another brand a try, some might linger in the showroom with company money in hand.
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