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The most common question on the lips of onlookers who saw Cadillac unveil its flashy and fuel-sipping ELR plug-in hybrid at the auto show was: "How much?"

It's too early for General Motors execs to discuss price.

The coupe won't hit showrooms for about a year. But the guessing has begun.

I've heard estimates anywhere from the low $50,000s to north of $70,000.

How could the spread be that big? Because GM could look at the decision in two very different ways:
 

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Official Detroit Auto Show photo gallery

**The 2013 Detroit Auto Show Gallery and coverage is sponsored by Lexus

 
















Official Detroit Auto Show photo gallery

**The 2013 Detroit Auto Show Gallery and coverage is sponsored by Lexus



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DETROIT AUTO SHOW: Will An Eye Popping Sticker Price Lead You To, Or Away From An ELR?

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