Doug Betts, Chrysler’s senior vice president of quality, said that the difference between Chrysler’s cars and those of Japanese automakers has become very small.
“We still benchmark Toyota,” says Doug Betts, Chrysler’s senior vice president of quality. “Toyota’s very good at reliability. I believe that we have gotten close enough on reliability to Toyota that it shouldn’t be a reason for somebody not to buy our cars.”
Last week, Chrysler’s vehicles managed to come first in four out of the 21 categories in Strategic Vision’s annual Total Quality Index survey. The survey was made on 17,568 buyers of 2013 vehicles and the Chrysler 200 convertible and Town & Country minivan, as well as the Dodge Dart and Durango came first in their categories.
Read Article