I can’t think of a business with a more negative reputation than a car dealership.
Well, there’s the mafia, I suppose, but I’m keeping things legitimate here.
Often a poor experience with a dealer can be chalked up to a lack of preparation on the consumer’s part. Walk into a dealer unprepared, and you’ll likely drive out with a beautiful new car you paid a few thousand too much for.
Show up well educated, and you and the dealer will engage in a productive dance of negotiation that ends well for all parties.
Editor comment: Good research starts with good resources, read up, and check out dealer ratings on sites like www.dealerrater.com before you select any dealership.
Results of a new study released by CarGurus show that 56 percent of car shoppers on the site rated their dealer experiences with 4 or 5 stars on a 5-star scale. That’s saying a lot for an industry with its share of questionable past business practices.
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