We’ve all heard the comments: I don’t want to get a Cadillac, that’s my grandfather’s car!
A new study recently completed by TrueCar.com, showed that Mitsubishi, Mazda and Volkswagen have the highest concentration of younger buyers. The study was completed in May 2010 and looked at the last full year of available data. TrueCar also identified the best deals* on models for this demographic based on current actual transactions.
The list, which shows the brands with the highest percentage of buyers that are 18 to 34, is topped by Mitsubishi (18.3%), with its young skewing list of models that includes the Lancer and the Eclipse. Mazda (18%), with the popular Mazda3 and Mazda6, and Volkswagen (17.6%), which features the list topping GTI and Jetta, were next with Nissan (15.6%) and Mini (15%) rounding out the top 5. The industry average was 10.8%.
| MAKE | AVERAGE AGE |
| MAZDA | 47.0 |
| MITSUBISHI | 47.2 |
| VOLKSWAGEN | 47.5 |
| HUMMER | 47.5 |
| AUDI | 47.5 |
| MINI | 48.0 |
| BMW | 48.5 |
| JEEP | 48.6 |
| ACURA | 48.7 |
| NISSAN | 48.7 |
| INFINITI | 48.9 |
| PORSCHE | 49.1 |
| DODGE | 49.6 |
| SAAB | 49.7 |
| HONDA | 49.7 |
| SUZUKI | 49.9 |
| VOLVO | 50.0 |
| GMC | 50.1 |
| KIA | 50.2 |
| TOYOTA | 51.0 |
| SUBARU | 51.0 |
| MERCEDES-BENZ | 51.1 |
| FORD | 51.9 |
| CHEVROLET | 51.9 |
| SMARTCAR | 52.3 |
| HYUNDAI | 52.3 |
| JAGUAR | 53.2 |
| LEXUS | 53.6 |
| CHRYSLER | 54.6 |
| CADILLAC | 57.1 |
| MERCURY | 57.3 |
| LINCOLN | 58.7 |
| BUICK | 61.0 |
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