Ford Motor Co. is making a big mistake reducing its Ford brand car offerings to just the Mustang and a version of the Focus.
Here's why: Such a vacuum opens the door to more competitors, such as Chinese automakers, who will see an opening in the market and rush in to fill it.
There has always been – and always will be – a market for small, fuel-efficient entry-level cars. Though they might not be hugely profitable, they are necessary in Ford's showroom.
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