Scion got off to a fast start five years ago, but now Toyota executives are forced to rethink their funky experiment — and do it a lot sooner than they expected.
At issue is Scion's mission — and whether the idea behind the trendy brand still makes sense.
A year after the second generation of Scion's youth-oriented vehicles debuted, Toyota faces several problems:
-- The number of young people shopping Scion has dropped dramatically since 2006.
-- Before $4-a-gallon gasoline gave all small cars a big boost in April and May, Scion was in a slump it couldn't seem to get out of. And in June, sales were declining again.
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