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It was ostensibly a press conference for Ferrari’s 2016 Finali Mondiali at Daytona International Speedway last December 4, but perhaps the biggest revelation to come out of that presser concerned NASCAR, with Sergio Marchionne, chief executive officer of Fiat Chrysler Automobiles, saying he was interested in getting Chrysler, most likely Dodge, back into NASCAR.

This came as a surprise to Dodge employees at the highest level. But given Marchionne’s revelation, the company did its due diligence, researching what a return to NASCAR would involve. Company executives met with NASCAR officials more than once, including a meeting at this year’s North American International Auto Show.



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