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Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups.

It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.

You can count on Ford to build the future — that’s the message here.
 



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