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BMW Financial Services has officially launched a vehicle subscription service in the United States.

Dubbed “Access by BMW,” the subscription service was introduced earlier today as a part of a pilot program in Nashville, Tennessee. It will provide users with access to a fleet of BMW models which they can switch whenever they want.

When a member of the service wants a different vehicle, they simply use a smartphone app to request another vehicle of their choosing. A BMW concierge will then deliver the vehicle to the user at their desired location. BMW says the vehicles will come “fully fueled and freshly detailed” as well as programmed with the member’s personal preferences.



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Drive A Different BMW As Often As You Like For Only $2000 A Month With BMW's New Subscription Service

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