It has taken Jaguar quite some time to arrive at this point. The mid-size premium sedan segment has proven to be highly profitable, just ask BMW. Its 3 Series has set the benchmark for years. In fact, it literally defined BMW for countless loyal buyers since the day it premiered back in 1975. And over the years, competitors have worked tirelessly to keep up. Without a doubt, cars like the Mercedes C-Class and Audi A4 are excellent, but many still believe the 3 Series remains king. But now there’s a new player in town, and it comes from Jaguar.
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