It's hard to believe how Apple can get half the world to stand outside a store for endless hours just to get their hands on the latest new gems they produce.
But once again, Thursday it happened again.
iPhone 4 launches.
First Real Life iPhone 4 Car Shots Photo Gallery
And although we didn't have to wait in line (We can't reveal how we got ours but it wasn't pre-ordered), we had the chance today to roam LA so we could fire off the first samples of car shots using the new phenomenon.
We've had iPhones since the first generation but anyone who has used one or seen the photos has been underwhelmed at best.
And if you want my opinion, the quality of the camera technology in all previous iPhones was MISERABLE.
It rivaled the quality from the original QuickTake 100, the first consumer digital camera co-produced by Apple and Kodak in the late 80's.
And I should know, I worked at Apple back then and gave the FIRST digital photography seminar in the world in beautiful Vancouver, BC.
They should not only be ashamed of putting in camera hardware not worthy of the Apple logo, they are partially responsible for some of the worst photos showing up all over the world on social networks like ours, Facebook and others.
So when they announced a 5 megapixel setup, we were cautiously optimistic.
The new Android phone has an 8-Megapixel camera but we have yet to test it.
But remember more megapixels doesn't necessarily mean better shots.
So take a look at these exclusive pics, shot quickly in many different lighting situations and tell us if you think these photos are SPY worthy.
Special thanks to our friend Alex Do at BMW of South Bay and Cindy Madvig at Pacific Audi for letting us shoot their cars.
BTW, you may recognize Cindy from an old Seinfeld episode...see if you can guess which one.
Cindy:
First Real Life iPhone 4 Car Shots Photo Gallery
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