A casual observer could be excused for thinking that volume is the only thing that matters to the auto industry:
"The annual global industry sales leader for 76 years."
"Toyota ends GM’s reign as leader in global sales”
"VW Group has declared its intention to become the global leader, overtaking Toyota by 2018”
GM may have been the leader for 76 years, but we all know how that worked out. The quest to be the global leader in sales drove Toyota to the breaking point where it lost its legendary focus on quality and reliability. The result? The biggest series of product recalls in history, allegations of unintended acceleration, thousands of lawsuits, and a decline in brand perception that will take years to recover. Now Volkswagen has set its sights on the global sales crown and some are questioning the wisdom of the company’s leadership.
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