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European luxury brands such as BMW, Mercedes-Benz and Aston Martin used last week's Geneva auto show to make a splash at the top of the luxury market dominated by VW Group's sprawling yet integrated empire of upscale brands.

At times, it got ugly, even if the cars were anything but.

Their problem is not just competing against Audi, Porsche, Bentley or Lamborghini, but the combined firepower of all four.



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European Luxury Brands Determined To Make Geneva Auto Show Their Showcase

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