So, when I first heard that I would be attending BMW's launch of the 1M, a part of me wasn't that excited.

I mean could we really call this vehicle an M product or should it have been badged more appropriately the 135is? It still had the N54, twin-turbo powerplant and its Spartan interior wasn't blowing my doors off.

Then the night before the event I started thinking hard about the possibilities of a 1M: "Considering I think the 335is is a gift from God, maybe it won't be so bad after all."

In the bottom of my heart I know BMW works in mysterious ways these days and it has forced me to eat crow once before -- thank you, may I have another, X6M?

As a lover of all-things-boasting four wheels, I made it a duty to go into this as unbiased as possible. This is my story.

Well, not yet. BUT you will get a glimpse of some of today's action down below.

Story to follow in the coming days...

2011 BMW 1M NA Launch Photo Gallery

BimmerFest Preview 2011

2011 BMW 1M NA Launch Photo Gallery

2012 BMW 6-Series NA Launch Cabo Photo Gallery

Porsche GT3 RS 4.0 Photo Gallery

2011 New York Auto Show Photo Gallery Photo Galleries

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FIRST Photos Go LIVE! 00R Gets A Crack At The 2011 BMW 1M

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