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From the words of Porsche North America’s CEO Detlev von Platen: "Our entry model is our pre-owned program." Damn. My initial reaction was a bit strong:

I have a few good reasons for that frustration! I’ve grown up around Porsches; I have enjoyed my 944, the 914 we had in the family when I was old enough to drive, and I want to buy another Porsche sometime soon. I have a couple things in the way right now: a new baby girl, and a day job that doesn’t make six figures (yet!), so I’m not really able to sign off on that 981 Cayman S this week. I was really looking forward to a new entry model for 2020. That Porsche would declare their used market an entry-level vehicle might have serious ramifications for the enthusiast community.


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FLAWED STRATEGY? Porsche North America CEO Claims: Our Entry Model Is Our Pre-Owned Program

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