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Nissan may be in dire straits right now, but there are signs a new Z is still on the agenda even though a sports car wouldn’t really move the needle in terms of sales.

The company recently trademarked an updated “Z” logo to go along with a revised corporate badge, which leads us to believe a successor to the aging 370Z ranks high on the priorities list. While that might not sound like a wise business idea given the relatively low-volume nature of the Z, it would help improve Nissan’s image severely affected in recent years.

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