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The Misconception: We prefer the things we own over the things we don't because we made rational choices when we bought them. The Truth?

The truth is that you prefer the things you own because you rationalize your past choices to protect your sense of self.

The Internet changed the way people argue.

Check any comment system, forum or message board and you will find fanboys going at it, debating why their chosen product is better than the other guy's.

In modern consumer cultures like America, people compete for status through comparing their taste in products. (You can read more on how that works here: Selling Out).


 
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Fanboyism vs Brand Loyalist: Why Did You Buy The Vehicle You Now Drive?

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