Ferrari argues that it would be a “mistake” to design a sports car for women, because its existing female clients don’t want a more feminine Ferrari, but rather to experience the brand’s performance and aggressive design.
“We know there’s an important number of females who want to drive a Ferrari. The important thing we learned is that they don’t want a Ferrari for females,” Enrico Galliera, Ferrari NV’s Chief Marketing and Commercial Officer told Arabian Business.
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