The all-new 2018 Kia Stinger GT isn't your typical sporty econobox and has the specs to prove it.

However, Kia is struggling to get America (and the rest of the world) to forget the badge's connotations and see the Stinger and Stinger GT for what they really are—capable performance sedans. Its latest strategy involves opening Stinger Salons at various shopping centers across America to showcase the Stinger's vision and performance.

These "salons" are interactive exhibits that detail the history of the Kia Stinger, from the 2011 concept car to it's extensive Nurburgring testing. The experience centers utilize video displays and virtual reality like HoloLens to explain design aspects and performance features of the Stinger.

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