Hyundai made the right decision when it decided to spin off the Genesis and Equus sedans into their own luxury brand. Genesis is now adding its third model to the range - the BMW 3 Series-rivaling G70. We think the Genesis brand has the potential to rival the likes of Acura, Infiniti, and even Lexus. Unfortunately, the Korean luxury brand hasn't hit that level of recognition yet for several reasons. We have come up with five improvements that, if made, should help the Genesis brand become a world-class luxury automaker.
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