"It's kind of ingrained, I don't even look at other cars at this point, because I trust them [Volvos], and because I like to keep my vehicles for a while. I get tired of the throwaway mentality in the U.S. When I buy a product, I like to know I can hang on to it for a while," she said.
If Volvo is synonymous with safety, Toyota's (TM) Lexus Div. is synonymous with quality and reliability. (It has won the J.D. Power dependability survey 13 years in a row. See the full 2007 list of the most dependable cars (BusinessWeek, 8/9/07). Lexus had fewer Top 10 female-owned models than Volvo, but the Lexus was the No. 2 luxury brand overall, in terms of female ownership, at 41.2%, according to PIN data.
In liking Lexus, women are little different from men, since Lexus has been the No. 1-selling luxury brand in the U.S. since 2000.
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