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Ford Motor Co. has placed an emphasis on performance vehicles, and a new study suggests those vehicles resonate well with the largest group of car buyers — millennials.

MaritzCX, the world’s largest customer experience technology company, found those customers age 18-34 are twice as likely to cite “fun-to-drive” as the most important reason for vehicle purchase compared to all other car-buyers.

“These younger customers come into Ford looking for performance and vehicles that are fun to drive,” said Erich Merkle, Ford’s sales analyst. “We’ve been working to open up the breadth of our performance vehicles across our entire lineup. That gives us an advantage.”



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Ford Cracks The Code: Millennials Have An Appetite For Performance Cars

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