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This is the all-new fourth-generation Ford Focus, the marque’s crucial new family hatch to rival the Volkswagen Golf, Vauxhall Astra and the new Mercedes-Benz A-class.

But the new Focus has a tough task ahead, because as well as traditional hatchback rivals, it also has to compete with ever-growing marketplace of similarly priced compact SUVs vying for family car buyers.

 

To wade into this battle, Ford has developed the Focus on a brand new platform that will also underpin a range of forthcoming mid-sized Ford models. Following the Fiesta’s lead, the new Focus will be available with a range of trimlines including ST-Line, Vignale and quasi-SUV Active variants, too, in a move to try to diversify the model.



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Ford Debuts New Focus To Challenge Multiple Segments All At Once

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