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It’s been a long time since we had news about the 2020 Ford Bronco.

The Blue Oval automaker has remained tight-lipped since the first teaser image of its Jeep Wrangler rival was released last year. Speaking to Automotive News, Ford’s North American president, Kumar Galhotra, has provided some new details about the reborn Bronco.

Galhotra considers the Bronco a "brand asset” and went on to say that a vehicle with the Bronco nameplate will need to live up to expectations associated with the moniker. In other words, expect the new Bronco to be a proper SUV rather than a rebranded crossover like the new 2019 Chevrolet Blazer.



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Ford Says 2020 Bronco Will Be A Full Fledged SUV Not A Crossover

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