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Ford Motor Co. has begun offering discounts that can exceed $10,000 on its new aluminum-bodied F-150 pickup, which has been losing sales and market share this year as the automaker works to build inventory on dealer lots.

The company's website offers "up to $10,029 in total savings" on a 2015 F-150 XLT SuperCab 4X4 with the luxury chrome or sport package in some U.S. regions.

That model comes with a discount of $7,050 in other areas, according to Ford.com.

U.S. sales slid 8.9 percent last month for Ford's F-Series pickups, its top-selling line and most profitable vehicles.

The truck's share of the big pickup market fell to 28 percent in June from 33 percent a year earlier, according to Autodata Corp.



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Ford Slaps Over $10,000 In Incentives On New F150 Pickup To Boost Sagging Sales

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