Tag Links: lincoln, ford, mkz, mkx

SHARE THIS ARTICLE

Ford Motor Co.'s new CEO, Mark Fields, is giving the automaker's long-moribund Lincoln brand what his predecessor Alan Mulally never could: a little love and a lot of cash.

Lincoln, a storied Detroit brand which Ford has owned since 1922, has been in a swoon for the past two decades, leaving dealers and customers wondering if Ford management had left the brand for dead.

Now, with the renewed backing of Executive Chairman Bill Ford and the company's board, Fields has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium vehicle platform that will underpin several future Lincoln vehicles, four sources told Reuters.



Read Article


Ford To Dump $5 Billion Into Saving Lincoln - Is This Going To Work Or Has That Ship Already Sailed?

About the Author

Agent009