29 Votes

Boost it!

Ford has released in internal quality study that executives say show that FoMoCo’s quality is on par with Honda and Toyota.

The study, conducted by RDA Group, of Detroit, shows that Ford’s brands improved 8 percent from last year with a combined average of 1,284 things-gone-wrong per 1,000 vehicles during the first three months of ownership.

Ford says that that compares with 1,250 things gone wrong for Honda and Toyota.


Ford is overcoming “the perception gap on our quality, the perception gap on how green we are, the perception gap around the technology and the features that we have in the vehicle,” said Mark Fields, Ford’s president of the Americas.

Ford is also launching a new advertising campaign called “Drive One” that touts its quality in order to get consumers to reconsider Ford vehicles.


Read Article

Ford says quality is up to par with Honda and Toyota

About the Author

Porschinator

User Comments

lexusrox123
rocker
germanautoaddict
EnnNorak
AutoEng
rocker
Obliv
EnnNorak
_43LE
0to60
courtstone
adamsaf723
Whelan
Obliv
0to60
Anthony
tundrahq
Obliv
Obliv
jt716
courtstone
lexusrox123
ChicaneShooter
Whelan
Steve
dano100
ktu01
Hatemachine777
tylert360
truckmen

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]