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One particularly interesting brand that was doing well for a period of time but has since cooled off is Infiniti.

Personally, I think it's because its product lineup just got a bit too stale and it seems that there is a lacking "wow" or "lust" factor with its products.

But former Audi executive, Johan de Nysschen is preparing to change it. Considering how he helped shepherd the change at the four rings, if there's anyone that can do it, it's him.

According to de Nysschen, his first challenge is to make the brand MORE desireable. Now, how the hell do you do that?

I am not sure if that's been completely figured out just yet; however, he did note that there will be more vehicles that go above the current Q70 — formerly known as the M. In addition, de Nysschen noted that Infiniti could expand its crossover offerings.

All we know is this: whatever he's up to, it's going to have to be phenomenal especially when trying to lift sales from under 200k units to 500-600k units by 2020.


Nissan Motor Co.'s premium Infiniti marque plans to add a new top-tier halo nameplate above its Q70 flagship sedan and expand its crossover offerings to build the brand and fuel sales, President Johan de Nysschen said.

The roll out is part of Infiniti's drive to cover 90 percent of all global premium segments by the end of the decade, compared to just under 60 percent today, de Nysschen said.

De Nysschen also floated a bold new global sales target of 600,000 units by around 2020, from just 170,000 last year.




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Former Audi Boss Has A LOT Of Work To Do, BIG Plans Ahead For Infiniti

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