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Alfa Romeo CEO Harald Wester said the 4C small sports coupe is the ideal model for the brand's relaunch in North America later this year.

The 4C will deliver 240 hp from its 1.75-liter, turbocharged, direct-injection gasoline engine and top out at 155 mph after speeding from zero to 60 mph in about 4.5 seconds.

"These numbers underline the supercar status of the 4C," Wester said at a mobbed Alfa Romeo stand at the Geneva auto show today.

Wester was speaking at the introduction of the rear-drive, two-seat 4C, designed to give the struggling marque an image boost and also lead Alfa's return to the U.S. market it quit in 1995.

Alfa enthusiasts have been waiting for the brand to launch an affordable rear-drive model since the Duetto Spider that was discontinued in 1994.



 

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GENEVA MOTOR SHOW: Fiat Banking On Alfa Romeo 4C To Light The Fire For Future Sales

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