The Wall Street Journal yesterday reported that Apple is not only moving full steam ahead on its electric car initiative, but is actually taking measures to accelerate development. In addition to tripling the size of its automotive development team, the report claims that Apple has set an internal, and rather ambitious, ship date of 2019.
Of course, the notion of Apple entering the car business is not without its fair share of unanswered questions. Consequently, it’s become somewhat common to hear seasoned auto industry insiders express skepticism about Apple’s plans to enter an industry as foreign, challenging, and cutthroat as the auto industry.
Most recently, former GM and BMW executive Bob Lutz appeared on CNBC and completely dismantled the notion that Apple has even a fighting chance to make even the tiniest dent in the auto industry.
Read Article