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General Motors Co.

North America chief Mark Reuss said he isn't giving up on electric vehicles, despite struggling industry sales in 2012.

"The electric car is not dead," Reuss said at the Automotive News World Congress on Wednesday night.

He said despite setbacks, the Detroit automaker isn't giving up on electric autos, even though it had to abandon its initial forecast for its plug-in hybrid Chevrolet Volt.

In 2011, GM sold fewer than 7,700 Volts, below its target of 10,000. It then abandoned goals to sell 45,000 in 2012 and was forced to idle its Detroit-Hamtramck Assembly plant on several occasions to reduce supply.


 

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GM Swears The Electric Car Isn't Dead - What Do You Think?

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