General Motors is planning to launch two mid-size pickup trucks as early as late next year under its Chevrolet and GMC brands.
The new Chevrolet mid-size pickup will be aimed at the “lifestyle,” pickup truck buyer while the GMC mid-size pickup will be aimed at fleet buyers and small business owners, Mark Reuss, president of GM North America told the Free Press last week.
Reuss said the launch of the two mid-size trucks will be timed to coincide with Ford’s launch of its redesigned full-size F-150. Ford is widely expected to launch its new F-150 by the end of 2014 or in early 2015.
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