General Motors Corp. has decided to end its sponsorship of CBS' hit series "Survivor," but the world's largest automaker said Wednesday that the decision had nothing to do with the reality show's controversial decision to divide its contestants in the coming season by race and ethnicity.
GM spokeswoman Ryndee S. Carney said the company made the decision in the normal course of making its media buys months ago, before the show made its recent announcement. "I think it's just a coincidence. I know it's not cause and effect," Carney said.
A group of New York City officials have criticized the new format, saying it promotes divisiveness. They have asked CBS to reconsider its plans.
"How could anybody be so desperate for ratings?" City Councilman John Liu asked last week.
Show creator Mark Burnett said Tuesday that many of those criticizing the new approach haven't ever seen the show and don't understand how it works.
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