To sell down its remaining 2009 inventory, General Motors Co. is launching an incentive program for each of its four brands that begin November 18. Chevrolet has the “Red Tag Sale,” Buick-GMC will go with the “Holiday Event” and Cadillac will have the “Seasons Best” sale.
At a press event, Susan Docherty, GM’s vice president of U.S. sales, said that there will be a “little bit of carryover of that” into the first quarter of 2010, but the objective is to keep GM’s inventory somewhere between 425,000 to 450,000 units.
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