Hyundai's Genesis luxury brand is barely off the ground but already it plans to enter the plug-in hybrid market, a move that echoes the alternative-fuel strategies of BMW and Mercedes-Benz.
The Hyundai and Genesis brands are working on multiple plug-in hybrids that will be an intermediate step before hydrogen fuel cell vehicles take hold in the coming decades, Dave Zuchowski, CEO of Hyundai Motor America, said in an interview.
"Some of those [plug-in hybrids] will take the form of the Genesis side of our business," Zuchowski said. "We believe alternative-propulsion engines are going to be really important -- even more important in the luxury market than they are in the mainstream market."
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