As we explained earlier this year, the fledgling Genesis brand is going through puberty. The brand’s constantly evolving dealer strategy is now set in stone, or what passes for it in the world of Genesis, but the process of separating the brand from its Hyundai parent won’t take place overnight. There’s dealers to whittle down, licenses to gain, standalone stores to build, and inventory to stock.
It’s a work in progress, but the 2019 models — which now total three — are beginning to find their way to more buyers, Genesis claims. Be patient.
Because Genesis chose to roll out its growing (yet shrunken) network of revamped dealers with only 2019 models in stock, the company stopped shipping 2018 models in March, allowing inventory to dry up over the summer. Sales, predictably, fell off a cliff.
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