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Hyundai targets 2021 as the date its new Genesis luxury brand will require stand-alone stores in the U.S.

However, the parent company is not forcing the issue, says a top Hyundai official, hoping the need for separate showrooms is dictated “organically” by a growing lineup and increasing sales.

“What we told dealers is, we’re coming out with six new Genesises over the next five years and oh, by the way, we’re coming out with 15 new or significantly redesigned Hyundais over the same period,” Hyundai Motor America CEO Dave Zuchowski says here during a ’17 Genesis G90 media preview.



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Genesis Confident It Will Need Stand Alone Dealers Within 5 Years

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