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AMG turned into Mercedes-AMG. And then, there’s also AMG-Line and not-exactly-AMG models such as the A 35, C 43, and E 53. Genesis, on the other hand, doesn’t want to dilute its brand by setting up a performance division which might be lessened further down the road.

When asked about a performance-oriented G70, Manfred Fitzgerald made it clear to Car & Driver that “we’re trying to set our base.” Marketer or not, a brand as young as Genesis has to establish the basics before dreaming of throwing down the gauntlet.

At the present moment, the G70 can’t do better than the 3.3-liter twin-turbo V6 that Kia uses in the Stinger GT. Be it rear- or all-wheel drive, this engine offers 365 horsepower and 376 pound-feet. It might be down on power compared to the BMW M340i xDrive (382 hp), but the Lambda II T-GDI is torquier.

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Genesis Decides To Walk Before Running - No Performance Brand In The Near Future

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