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Look at any Audi: it’s almost impossible to mistake it for any other brand.

Problem is, Audis look way too much like other Audis. Call it the Russian-doll syndrome. This design philosophy has long been criticized for lack of creativity, and Genesis has no intention of following suit. Speaking to Car and Driver, newly installed Genesis design chief Luc Donckerwolke pledged “There will be no Russian-doll syndrome (in future models). We will not have such a strong similarity between generations, so that people will actually know what the car is.

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Genesis Design Boss Promises No Russian-Doll Syndrome Like Audi

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