Ever since Hyundai started teasing us with the Hyundai Genesis sedan, it was thought that Hyundai would pull a Toyota/Lexus move and offer the Genesis nameplate as its luxury division. Hyundai even admitted at the 2008 Detroit Auto Show, during the U.S. premiere of the Genesis sedan, that it was testing the market by unveiling two Genesis Sedans, one with the Hyundai logo and one without.
With the sedan hitting the market later this summer followed by the Genesis Coupe later next year, the Genesis could be launched as a Lexus like brand. According to MotorTrend, the decision to make the move on a premium brand could be three to fours years away.
According to Dong-Jin Kim, Hyundai’s vice chairman...
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