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The 2010 Lexus RX 350 and Lexus RX 450h Hybrid now have a cockpit controller like BMW's iDrive.

Except the Lexus Remote Touch controller is drop dead simple to use.
Remote Touch is the technology highlight of the third generation of Lexus' midsize luxury SUV, along with an impressive Bluetooth system, iPod integration, improved navigation, and a hybrid version that will account for one in five RX sales.

Lexus' Remote Touch replaces the previous generation touchscreen display and uses a force feedback joystick rather than the control wheel employed by BMW (iDrive), Audi (MMI), Mercedes-Benz (Comand), as well as Honda/Acura, Hyundai, and Infiniti. Force feedback means that when the joystick pointer nears an object on the 8-inch onscreen LCD display, the pointer snaps to the selection. Remote Touch is idiot proof.

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Hands On: Lexus' Remote Touch Beats iDrive

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