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The new Jaguar XF has a gorgeous exterior and an above average interior.

But no matter what you think of the look, virtually no one can deny, it's no longer a proper Jaguar.

I would have said, it's no longer a Jaguar but in honor of all my friends in the UK, I added the "Proper" to the sentence.

So you all owe me a warm beer the next time I come over which will be soon.

Now that I have disclaimed that, the question that rears its ugly head from all this is...

Has Jaguar ruined a once prestigious brand?

Yea, its a nice car and it drives well... but slap a Lexus, Infiniti, Acura or Hyundai logo on the car instead of the leaper and my guess is NO one would say anyone of those usual suspects had "ripped off" the look of a Jaguar.

So my question for you all is have they destroyed the history and the brand for short term gain?

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Has Jaguar DESTROYED The Brand With The XF?

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Agent001