There are no premium brands any more, just rivals. That's the view of Ford of Europe's newly appointed head of quality, Gunnar Herrmann, who is working to try to close the gap against Audi, BMW and Mercedes-Benz.
"Take BMW. In the near term, they will have nine entries in the compact segment. This is basically our heartland," he told me on the sidelines of the Paris auto show. "With the brand reputation they have, you start to have a massive problem."
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