For luxury vehicles, brand and brand image really matter.
And it's definitely a limiting agent for the Hyundai Equus—a big, comfortable sedan that's appealing, if not a little confounding on its own. Get a luxury-car-owning friend or relative to wear a blindfold for a moment, then get them into the passenger seat of the Equus—and we'd venture to say that on a gentle cruise he or she might guess that you're in a Lexus, Infiniti, Lincoln, or maybe Mercedes-Benz.
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