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Volkswagen, Heidi Klum and Seal announced today at the Automobilforum in Berlin a three-year cooperation. “Klum and Seal are a modern patchwork family. They are natural and unpretentious personalities, tolerant and globally orientated – and thus represent values which can be attributed to Volkswagen, too,” explains Stephan Grühsem, head of Group Communication at Volkswagen.

Seal has had close ties to the Volkswagen Group for some time now. The relationship began at the launch of the new Passat in Hamburg in February 2005. This was followed by appearances at the 2007 Detroit Auto Show and the Audi R8 presentation in Las Vegas and by a photo shooting for the Audi A5.

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