You know, Honda's really in a bad spot. And you know it's a bad when the chief financial officer says so himself.
I mean, usually C-level executives try to paint the company in the best possible light so the markets don't cremate the stock. Not the case here.
We saw a trail of tears coming when Honda started putting out pretty horrific designs. And we weren't the only ones as buyers started shedding in the US market from Acura, to be more specific.
Then there was the devastating Japanese earthquake, which rocked the country from coast to coast.
Now the latest is the floods happening in Thailand.
With that said, how much MORE pain can Honda take before it gets back on track?
At least we know one thing, its designs may be turning back around since we've seen images of the 2012 CR-V and believe it or not, it doesn't look awkward or ugly!
...Among Japanese automakers, Honda has been hit the hardest by both disasters this year, recovering slowly from the supply disruption in northeast Japan and suffering direct damage at its Thai car factory in the Ayutthaya industrial estate...
...Even before the floods, the dearth of cars had sunk Honda's sales in the United States, its biggest market, ranking it below Nissan Motor Co in the last three months.
"To put it bluntly, we're in a really tough spot," said Fumihiko Ike, Honda's chief financial officer. "We're in a much more difficult position because our car factory is inundated...
[Source: The Huffington Post]
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