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If you haven't noticed, there's a massive shift happening in the automotive industry.

Between shifting product mixes — sedans to sport-utility vehicles — and the push for electrification, manufacturers are having to make adjustments.

And Honda just made its plans loud and clear.

Honda's CEO, Takahiro Hachigo, announced sweeping changes across the well-known Japanese marque. Most critical will be the streamlining of its product portfolio and the introduction of a global architecture/platform.

This will enable the company to shift its efforts to Research & Development-led initiatives.

What's interesting to note, however, is that its electrification efforts will not translate into pure-play electric vehicles (EVs). Honda is going to lean on hybrid variants instead and is saying two-thirds of its portfolio will be electrified by 2030.

Having said that, what do YOU make of these plans, Spies? Would YOU have taken a different approach, a la Ford?



If you’re a fan of Honda, prepare for a series of big changes in the couple of years to come. CEO Takahiro Hachigo today gave plenty of details about the company’s future.

For starters, Honda plans to massively streamline its global lineup to one-third of what the company has now. Some similar regional models will be eliminated and consolidated into even more competent models shared across multiple regions, Hachigo said...

 



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Honda Has BIG Plans — Is THIS The Move YOU Would Have Made As Its CEO Or Would You Have Taken A Page From Ford's Playbook?

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